Domain Aftermarket Quarterly Report (Q3 2025)

The domain aftermarket had a strong third quarter in 2025, with several six and seven-figure deals showing that investors remain highly interested, particularly in  tech and AI domain extensions. The biggest sale was sword.com at $1.5 million  through LegalBrandMarketing, one of the year’s top transactions. Right behind it,  zh.com brought in $1 million on Sedo, proving that premium two-letter .com domains still command serious money.

Top 25 Sales (Third Quarter 2025)

The third quarter of 2025 showed the premium domain market holding steady, with several major sales demonstrating ongoing confidence in high-end digital assets. Sword.com topped the charts at $1.5 million through LegalBrandMarketing. Compelling one-word .coms undoubtedly still command serious prices. Zh.com followed at $1 million on Sedo, underlining just how liquid and valuable two-letter domains remain. Divinity.com sold for $795,000 on Atom.com, and cloud.ai hit $600,000 at GoDaddy, making it clear that AI is reshaping how domains are valued.

Meanwhile, mid-range brandable .coms like footage.com, smartchoice.com, and haggle.com all sold for six figures, showing there’s still plenty of appetite for short, memorable names. Artificial intelligence kept fueling demand across the board. Law.ai, adapt.ai, and sim.ai all changed hands for six figures. Super.xyz and intelligence.xyz proved that .xyz has real staying power with tech brands, while crypto.bot’s $250,000 sale hinted that specialized Web3 domains are gaining credibility.

Classic extensions held their own too. Ferienhaus.de brought in $414,156, and r.org and therapy.org sold for $375,000 and $324,990 respectively. There is no doubt: .org domains and major country codes still inspire trust. Mid-tier .coms like directresponse.com, smartchoice.com, and haggle.com found buyers as well. The demand for short, brandable names remains consistent. The numbers tell a positive story overall.

Total sales climbed to 47.5k from 46.4k in Q1, and total dollar volume grew to $60 million from $56.1 million. The average sale price edged up to $1,265 from $1,210, suggesting a slight improvement in deal quality. Standard deviation dropped from $14.5k to $11.5k.

This might signify more stable pricing across transactions. True, Q3’s highest sale ($1.5 million) didn’t match Q1’s peak ($2.2 million), but the broader growth in volume and value shows the market remains healthy. Traditional.coms still rule the roost, but newer extensions, especially .ai, are carving out a solid position in the premium tier.

Other Notable Sales (ferienhaus.de sold at $414,156)

Other notable sales included ferienhaus.de at $414,156, which points to healthy  demand for European country-code domains. Super.xyz and intelligence.xyz both performed well, cementing .xyz’s place in tech circles. And crypto.bot’s $250,000  sale suggests specialized Web3 domains are gaining real traction. All told, the quarter  showed a diverse and active market where traditional .coms and newer extensions  alike are finding serious buyers. This is undoubtedly a sign the domain aftermarket remains both resilient and dynamic.

Other Relevant .Com Sales (under $100,000)

The “Other Relevant .com Sales” section for Q3 2025 was packed with solid  mid-tier activity. Sigma.io, itworldcanada. com, and siam.com each hit $100,000: a trio that spans tech branding,
corporate media, and geographic appeal. It’s a reminder that buyers still  value domains that are either short and  punchy or carry specific regional or industry weight. Buno.com, mcc.com,  and cari.com kept the momentum going. It definitely seems like the market hasn’t lost its taste for compact, brandable names that work across contexts (the question is: will it ever?).

Meanwhile, .ai domains continued their run. Wander.ai, producer.ai, phenom. ai, and orchid.ai all sold between  $75,000 and $95,000, which tells us something important: AI extensions  aren’t just a high-roller game anymore. There’s genuine depth to this market now, with buyers willing to pay serious  money even outside the seven-figure tier. And it wasn’t all about established extensions.

A handful of newer gTLDs made noise too:purpose.app, watch. Now, and love.now each fetched around $80,000. These aren’t huge numbers, but they signal that modern, action-oriented domains are finding their audience. It’s a quieter trend, but one worth watching as these newer spaces mature.

Q3 2025 delivered impressive results for mid-tier .com sales

Total dollar volume jumped to $50.5 million from $33.6 million in Q1, a substantial leap that suggests real momentum. The average sale price climbed from $908 to $1,065, which is notable on its own, but the standard deviation also widened, going from $2,776 to $3,635. That spread matters: it means we’re seeing a wider range of deal sizes, not just incremental gains across the board.

What’s driving this? Buyers are clearly more willing to spend on quality mid-tier domains, and they’re not limiting themselves to traditional .coms either. AI extensions and newer gTLDs are pulling their weight too, adding variety and depth to what’s become a genuinely diverse market. The growth isn’t just about volume, it’s about appetite.

New gTLDs

The ngTLD market in Q3 2025 mixed standout premium sales with consistent mid-tier movement. Super.xyz grabbed top spot at $287,607 on Atom.com, while crypto.bot brought in $250,000 on Sedo. Both sales point to ongoing appetite for tech and Web3 keywords. Intelligence.xyz and my.bet each hit $150,000. No surprise  there: short, brandable names with obvious relevance still pull serious money across different extensions. What’s interesting is how certain patterns keep surfacing. The .xyz extension dominated  activity once again. Turtle.xyz, liquid.xyz, thoughtful.xyz, karta.xyz, hyperlink.xyz, metablock.xyz, code.xyz, and nocturnal.xyz all sold between $25,000 and $106,000, spanning tech, lifestyle, and  media niches. Buyers clearly see .xyz as versatile: it works for all sorts of projects.  Meanwhile, .now and .app kept attracting people looking for modern, action-oriented names: purpose.app, watch.now, love. now, ai.now, peace.now, yolo.app, and flex.app all found buyers.

The venue landscape tells its own story. Afternic handled a big chunk of .xyz deals, while Sedo focused on Web3 and tech plays like crypto.bot and airport.media. TOP.DOMAINS carved out a niche with expressive, consumer-facing ngTLDs, particularly in the .now space. Each platform seems to have found its lane, which is probably a good thing for the aftermarket as a whole. All this points to a maturing segment where short, thematic, and brandable domains command premium prices, especially in .xyz, .app, .bot, and .now. Sure, ngTLDs still trail .com in overall volume, but they’re pulling targeted buyers willing to spend big on quality names, particularly in tech, blockchain, and lifestyle categories.

The numbers across quarters tell an even more dramatic story. Sales jumped from 567 in Q1 to 800 in Q3, a relatively modest gain of 233 transactions. But dollar volume? That more than doubled, rocketing from $1.1 million to $2.8 million (up roughly 154.5%). Average prices surged from $1,857 to $3,467, an 86.7% leap. And standard deviation widened considerably, from $6,024 to $17,400, driven by those high-end .xyz, .bot, and .app sales reshaping the top of the market. Perhaps most telling: Q3’s peak sale hit $287,607, dwarfing Q1’s top transaction of $79,900. NgTLDs are evolving from alternative options into legitimate premium assets, with buyers clearly willing to pay top dollar for the right names in the right sectors.

Country Code Domains - Key Takeaways

Country code domains had a solid quarter in Q3 2025, with AI extensions stealing most of the spotlight. Cloud.ai led the pack at $600,000 on GoDaddy, while law.ai and adapt.ai followed at $350,000 and $300,000 respectively. Short, descriptive AI domains clearly have staying power. Buyers keep coming back for them. The mid-tier wasn’t quiet either: sim.ai, bind.ai, and demand.ai all sold between $75,000 and $220,000, showing there’s consistent interest beyond just the headline deals.

But AI wasn’t the whole story. Ferienhaus. de pulled in $414,156 on Sedo, a reminder that European country codes still command premium prices when you’ve got a high-demand generic keyword. And the .io space stayed active too: queen.io went for $108,500 and sigma.io for $100,000, reinforcing that tech-focused extensions have carved out their own niche alongside the AI.

The numbers back up what the sales suggest: this market is heating up. Total transactions jumped from 3,704 in Q1 to 4,324 in Q3, which amounts to about 16.7% growth. More impressive, dollar volume surged roughly 27.3%, climbing from $8.8 million to $11.2 million. Average prices rose from $2,363 to $2,584 (up 9.4%), but here’s what’s interesting: standard deviation widened significantly, from $11,200 to $15,500. That spread reflects the pull of high-end AI and European ccTLD sales driving up the top end while the market stays busy across all price levels. With $600,000 as the quarter’s peak, it’s clear that premium country code domains are drawing serious money and the market’s becoming more diverse in the process.

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