Freename and Endless Domains Partner Up. A Step Forward for Web3

6:23

Web3 domains came to the scene when the Ethereum Name Service (ENS) launched in 2017. At that point, no one knew how powerful and widespread the concept would be, given that blockchain was still somewhat new.

Fast forward to 2026, and the dominance of Web3 domains is clear as day, even as some critics declared Web3 domains dead.

Endless Domains has partnered with Freename to sell Web3 domains on its platform under a variety of custom TLDs. This partnership solidifies Freename’s position as the Web3 infrastructure provider and the domain ecosystem’s value offering. Unlike traditional domains with centralized infrastructure and only partial ownership, Web3 domains offer full ownership and profitability.

Endless Domains Partners with Freename

Endless Domains, a Web3 identity platform and domain marketplace, has partnered with Freename to sell domains with some of Freename’s TLDs. Through this partnership, Endless Domains will be able to offer its audience a wide range of Web3 domain names to own and operate. This partnership essentially extends the reach of Web3 domains by consolidating the offerings for both Freename and Endless Domains audiences.

The TLDs list involved in this partnership include:

.metaverse
.hodl
.satoshi
.genesis
.token
.sat
.airdrop
.rwa

Once these TLDs are added to the Endless Domains catalog, users will be able to buy, mint, and own domain names with these TLDs, many of which are heavily used in the Web3 space.

This partnership has been realized through the Freename reseller API, which lets exchanges, registrars, and even brands offer Web3 domains to their audiences.

How This Partnership Reinforces the Future of Web3 Domains

The collaboration between Freename and Endless Domains sends a clear signal: Web3 domains are far from fading into irrelevance.

Although some early movers and high-profile projects have stepped back or shifted focus, the broader ecosystem is quietly expanding. Partnerships like this confirm that demand for decentralized naming systems still exists, and, in many cases, is growing.

Consider this: just 15 Web3 TLDs have over six million domain name registrations. Simply put, Web3 domains are far from dead; they’re thriving.

One of the strongest indicators of this momentum is the rise of new resellers and distribution channels (like Endless). Instead of relying solely on a few dominant players like Ethereum Name Service, the market is becoming more decentralized in its access points as well.

Platforms like Endless Domains are stepping in to aggregate and distribute Web3 domain inventory. And through that, it’s becoming easier for users to discover and purchase names across multiple TLDs in one place. In fact, as resellers advertise and spread the word, even more people might discover Web3 domains, who probably didn’t even know what they are.

This shift reflects a broader trend: accessibility is improving, and with it, adoption potential.

Even as narratives fluctuate, the infrastructure is strengthening, distribution is widening, and new entrants are capitalizing on the opportunity.

What Does Endless Domains Offer?

Endless Domains offers a Web3 domain digital identity and even runs a Web3 domain marketplace. It offers a wide range of domain name options that can be purchased and minted on various chains like Ethereum and Solana.

On the marketplace, it facilitates the exchange of Web3 identities, giving owners a chance to profit from their Web3 domain and even TLDs.

With Freename’s Web3 domain infrastructure, Endless Domains will be offering domain names under TLDs like .hodl, .satoshi, and .token. These TLDs are extremely sought-after, especially in the blockchain world, as they immediately indicate a connection with the crypto universe.

Any brand building something decentralized and based on blockchain can benefit from a domain name with these TLDs. But it’s not just for startups. It’s also for individuals who can own their very own Web3 domain with one of the offered TLDs and use it for payments as a wallet address.

And all of that will happen on the Endless Domain platform, powered by Freename in the background.

How Web3 Domain Resellers Can Take Advantage of the Freename Reseller API

For Web3 entrepreneurs, registrars, and marketplaces, the reseller model powered by Freename offers a practical shortcut into the domain economy, without the liability of building backend infrastructure from scratch.

Normally, launching a domain service involves managing registries, integrating with blockchain networks, implementing minting systems, and maintaining ongoing technical infrastructure. The Freename Reseller API removes that complexity.

Instead of acting as a full registry, resellers can plug directly into Freename’s existing infrastructure and immediately start offering Web3 domains under multiple TLDs.

Resellers don’t have to worry about:

Smart contract deployment or maintenance
Blockchain compatibility and uptime
TLD creation and management
Minting logic or ownership verification systems

All of that is handled within Freename’s ecosystem. What remains is the business side: the part where resellers can actually create value. They simply have to sell.

Everyone Can Get a Slice of the Web3 Domain Pie

The Web3 domain space isn’t just for early adopters or deeply technical builders. Now, it’s opening up to a much broader ecosystem, thanks to Freename and its resellers like Endless Domains.

Anyone can own Web3 domains, including TLDs, and profit through aftermarket sales as demand grows among reseller audiences and as awareness of these digital identity assets' capabilities increases.

For resellers, this is a clear invitation to step in. You don’t need to build a registry, manage blockchain integrations, or develop minting systems. The infrastructure is already there. What’s missing is your brand, your audience, and your strategy.

If you’ve been looking for a way to enter Web3 with a scalable business model, now is the time to plug into the ecosystem and become a Web3 domain reseller.